|the medium message|
For some reason I got super annoyed by Marshall McLuhan's nearly unintelligible article The Medium Is the Message. Here's what I get from the article. First, the content of one medium can be thousands of things, like a computer can play music and movies, and can allow you to skype with your family and friends. And the message of the medium is like a grammar, like the message of a computer is processing information in a fast way, thus an extension of human brain. At last, one who cannot tell the difference between the message and the content of a medium is incarcerated in an invisible prison. In contrast, one who can interpret a medium can cause a revolution in this world by the medium. For example, IBM is one of the largest computer, technology and IT corporation in the world instead of being a office supply making company according to the article. If my understanding is somewhat correct, I assume one has to know the meaning or the message of what they are using and wanting in order to create something valuable with that medium.
All in all, my thesis is that, you have to truly comprehend the meaning of a medium in order to utilize it to the fully extent and to achieve its incisive effect on the human society.
And I found this video about a prisoner of iphone4