Friday, March 4, 2011

Hype Williams

Harold "Hype" Williams was born in 1970, Queens NYC. He's currently known as a music video director. I found his style really unique. The use of color, green screen illusion, and "flashing screen" are commonly seen in his music video. I don't really know how to describe the "flashing screen" effect, but it is basically two frames are shown at the same time in a way of flashing over each other. In Christina Auguilera's music video Not Myself Tonight you can see the effect was shown in the second climax part of the song. Also this effect is also shown in lots of his videos.I'm especially intrigued by his use of color and the modern style he attributes to his work. This is something I want to put in our music video too.

Hype Williams

Here are some music videos of his that represent his style.










About our music video, we finished shooting 90% of the scene last Thursday-both studio shooting and outside shooting. Now it's just the time to put the pieces together and let the magic happen. Kanesha did a good job contributing political and social perspectives in the video and I'm trying my best to make the video stylish and aesthetically enjoyable.

5 comments:

  1. I'm really excited to see how you guys integrate your video ideas with some of the inspiration from Hype. He has a killer video style, so I can't wait to see how you execute that in your video. Best of luck with shooting!

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  2. I really enjoyed your presentation in class and how you showed us great examples of videos to support your ideas and research. I am extremely excited to see if you guys end up using the fish lens at all, since it might get a little challenging (at least that's how it seemed in the video you showed) to cope up with. Nonetheless, the progress you both have made so far is incredible. The video looked quite professional! Keep up the great work! :)

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  3. There is a lot of similarity between your video and the Gold Digger music video. Will you be doing the vignette effect as well? It could be something to think about. I'm interested to see how the high-speed effect you talked about before turned out as well.

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  4. What we have seen from your project so far seems like it is coming along really well. I look forward to seeing the final project.
    You also had an interesting perspective of Hype Williams. He is someone I didn't recognize as the force behind so many music videos that are popular for mainstream artists. I also like the discussion and controversy you generated in class with his work.

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  5. Making politically difficult issues (like gentrification--people are losing their homes!!!) seductive is a dicy proposition. The discussion in class about blood diamonds proves that. Does it drive home the point or not let us take the suffering seriously?

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